WE BUILD CULTURE

THE NEWROX STORY

NEWROX Gaming was founded with a clear mission: build the entertainment infrastructure for India's gaming generation. We saw a massive, underserved youth audience that lives online, games daily, and craves experiences built for them, not borrowed from elsewhere.

We started by producing grassroots gaming events and quickly realized we weren't in the events business, we were in the IP business. Every event, every show, every creator collab was a chance to build something that could grow into a national cultural force.

Today, NEWROX is India's fastest growing youth gaming & entertainment company, with original IPs spanning esports leagues, creator-led shows, and multi-city live experiences.